From TCM Reviews ~Traditional advertising campaigns have gone the way of the dinosaur. There’s both good news and bad news in this fact of life. Fortunately, large marketing budgets, snappy copy, and techno-speak are a thing of the past. Social Marketing is here to stay. It’s as easy as chatting to your buddies, making new friends online and getting to know more about your field of choice. Unfortunately, making the wrong moves with social marketing can be disastrous.Plug Your Business looks at how to make the most of social marketing. The author provides the reader with information about some of the most common places to network such as Myspace, Amazon, Ebay, Facebook, etc. More importantly though he talks about how to build a solid reputation that will add to your good business name while introducing potential clients to your business. This is the knowledge that many people learn the hard way, through trial and error.
Social marketing is the way of the future and that future is now. Plug Your Business will help any business maneuver that somewhat slippery road.
I'm not on MySpace but it was interesting to learn more about it and apply the same principles to FaceBook. Plus it gave some information on sites that I've heard about but didn't really know what they were.
It's a good book if you are thinking about blogging to increase your business presence.
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