Book ~ "Blogging for Business" (2006) Shel Holtz and Ted Demopoulos

From Amazon.com ~ Why do 20 to 40 million Weblogs, or blogs, serve as an outlet for an estimated 32 million readers worldwide? And why do these numbers continue to skyrocket?

In Blogging for Business, authors Shel Holtz and Ted Demopoulos tell you exactly how and why more companies are incorporating blogs into their business strategies. This smart new guide helps you engage in the global conversation by creating and maintaining blogs to generate heightened awareness and greater customer mindshare.

Interesting book about blogging for business.

One thing that set this book apart was that it gave a lot explanation about making money with your blog with advertising by describing the different kinds of ads and their effectiveness.