I attended a focus group this evening.60 minutes for $45 (cash).
Whoohoo!
It turns out that it was for Kellogg's Guardian cereal. I've never heard of it but it sounds good! Have you tried it?
We had to watch a commercial and give our impressions.
There were 60 of us (all women).
Then they chose eight people stay back for another 60 minutes for another $25 (cash) to answer more indepth questions.
I was one of the eight.
So two hours for $70 (cash).
Sweet!
My pal, LeeAnn, placed me in this focus group. If you would like to be added to her database, send her an email at leeann.jensen@sympatico.ca.
2 comments:
Focus groups are for products about to be released. I was part of a group once for a TV show. They had ads for us to watch too so we couldn't fast forward through them. I don't remember earning that much though for the pain of it all.
I found this cereal in the grocery store this morning. There are two flavours: original and cinnamon. I bought the orginal and I'll give it a try this weekend.
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