Thursday 20 November 2008

Focus group = fun $$

I attended a focus group this evening.

60 minutes for $45 (cash).

Whoohoo!

It turns out that it was for Kellogg's Guardian cereal. I've never heard of it but it sounds good! Have you tried it?

We had to watch a commercial and give our impressions.

There were 60 of us (all women).

Then they chose eight people stay back for another 60 minutes for another $25 (cash) to answer more indepth questions.

I was one of the eight.

So two hours for $70 (cash).

Sweet!

My pal, LeeAnn, placed me in this focus group. If you would like to be added to her database, send her an email at
at

2 comments:

  1. AnneNovember 21, 2008 8:53 am

    Focus groups are for products about to be released. I was part of a group once for a TV show. They had ads for us to watch too so we couldn't fast forward through them. I don't remember earning that much though for the pain of it all.

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  2. Teena in TorontoNovember 21, 2008 11:13 am

    I found this cereal in the grocery store this morning. There are two flavours: original and cinnamon. I bought the orginal and I'll give it a try this weekend.

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