Coming from the PR world, I can truly say that it may be a case of somebody at the digital/marketing agency that works for Belvedere not asking a PR person whether this would create a crisis situation or not. The message in this ad is horrendous but sometimes the blinders come on for the sake of being cheeky and edgy. This is a big FAIL.
4 comments:
You wonder what some people are thinking when they come up with and agree to these type of ads.
Was it a slow day or something?
Oh my god - what were they thinking??
Coming from the PR world, I can truly say that it may be a case of somebody at the digital/marketing agency that works for Belvedere not asking a PR person whether this would create a crisis situation or not. The message in this ad is horrendous but sometimes the blinders come on for the sake of being cheeky and edgy. This is a big FAIL.
Didn't see it! In terms of marketing any publicity is better than none. Poor taste to say the least.
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