Book ~ "Born to Blog" (2013) Mark Schaefer and Stanford Smith

From Goodreads ~ Launch a business and ignite a movement with a powerhouse blog! "Born to Blog" is filled with practical, street-smart techniques and ideas to help you create and manage a winning business blog. Learn how to attract a loyal following, promote your blog, and write powerful content that generates new business.

I’ve been blogging since 2005 and I find the concept of social media in general interesting. I enjoy blogging because it’s a way of sharing my life with others. Even if no one is reading it, I’m still having fun. Ha!

While this book focuses mostly on corporate bloggers, there are a couple chapters at the end directed to personal bloggers.

The chapters include:

• The common traits of successful bloggers 
• Communications skills – dreaming, persuading, teaching and curating 
• Why a business should blog 
• Attracting readers Coming up with content 
• Making your blog pay 
• Comparing the blogging platforms (Blogger, Wordpress and Tumblr) 
• Helpful tips (like not putting too much in the sidebars and footers, etc.)

This was a good basic book for someone who is considering starting a blog, either for their company (large or small) or a personal one. There are several blogs used as samples that you can go to to see what they are doing right.

I received a copy of this ebook at no charge in return for my honest review.