Book ~ "Maximum Success with Linkedin" (2013) Dan Sherman

From Goodreads ~ Leverage the power of the world's largest professional network for all your business purposes.

 "Maximum Success with LinkedIn" revolutionizes the way busy professionals use LinkedIn. It isn't just about professional networking and job-seeking; it's a step-by-step guide to answering any professional challenge by harnessing the potential of LinkedIn. It explains how to use LinkedIn to: Find customers, partners, investors, or advisors Hire qualified employees Build a personal brand to draw customers and recruiters Attract opportunities for more work, media exposure, lucrative partnerships Increase your network with thousands of contacts with one simple technique Find and land the perfect job Develop business relationships.

I’ve had a LinkedIn account for a few years. I’d opened it, did the basics but didn’t see the value in it so didn’t do anything with it.

Then I read I'm on LinkedIn -- Now What??? by Jason Alba in 2008 and got what it was all about. So I updated my profile and started working it. I have almost 500 connections now.

LinkedIn is a professional networking site ... think of it as your rolodex. But in addition to being connected to people you know (your first connections), you are connected to their connections (your second connections) and their connections (your third connections). It’s handy if you are looking for a job (chances are it will happened at some time) or trying to build your company. You can build your profile to include your employment history, education, volunteer activities, etc. Like Facebook, updates from your connections appear when you log in so you can see if your connections have changed jobs, added connections, posted links, etc.

This book goes through everything involved in having a LinkedIn account and how to best take advantage of it:

• Creating a powerful profile 
• Getting and giving recommendations 
• Adding applications to your profile (like videos, blog posts, etc.) 
• Ensuring you are using keywords so your profile will be found 
• Growing your network 
• Joining and creating groups 
• Participating in discussions 
• Jobhunting 

This is an excellent book if you haven’t yet opened a LinkedIn account and why you should. Also if you have a LinkedIn account, it shows you how to use the powerful tools.

I received a copy of this book at no charge in exchange for my honest review.