Book ~ "The Book of Business Awesome/The Book of Business UnAwesome" (2012) Scott Stratten

From Goodreads ~ UnAwesome is UnAcceptable. "The Book of Business Awesome" is designed as two short books put together - one read from the front and the other read from the back when flipped over. 

Covering key business concepts related to marketing, branding, human resources, public relations, social media, and customer service, "The Book of Business Awesome" includes case studies of successful businesses that gained exposure through being awesome and effective. This book provides actionable tools enabling readers to apply the concepts immediately to their own businesses. 

The flip side of the book, "The Book of Business UnAwesome," shares the train-wreck stories of unsuccessful businesses and showcases what not to do.

Ensure that your business remains awesome, instead of unawesome, and apply these awesomely effective strategies to your business today. 

This is actually two books in one:

1. The Book of Business Awesome - How Engaging Your Customers and Employees Can Make Your Business Thrive
2. The Book of Business UnAwesome - The Cost of Not Listening, Engaging or Being Great at What You Do

The Book of Business Awesome

According to Scott, to be awesome in business, you can't mandate being awesome and you can't demand it.  You have to hire awesome.  You have to inspire awesome in others and you have to be your awesome self.  Loyalty is building through amazing experiences.  It is the front line who have the first and most important contact with customers but they are often the lowest paid and least appreciated.  This book looks at how the impact of a company's brand lies with every area in a business (marketing, HR, PR, etc.) and how to build relationships.  There are many examples of how businesses have gone above and beyond in creating excellent customer experiences regardless of the role of the employee in the company.  As an educator/trainer, I found the tips for speakers interesting and helpful.

The Book of Business UnAwesome

The book focuses on how to be unawesome ... wasting time and money rather than focusing on your employees, ignoring and/or being rude to customers, making things difficult for customers, inappropriate and/or not well-thought out social media messages, etc.  Throughout this book, there are examples of hall of shamers.

I liked the writing style of the two books.  It is conversational, casual and amusing.  I think Scott would be a fun guy to sit down and talk with.  I read this book on my iPad and there are lots of links which I found myself going to as I was reading to learn more about the experiences Scott talked about.

I look forward to reading his other books and hope sometime to see one of his keynotes.