Book ~ "Don't Bullsh*t Yourself! Crush the Excuses That Are Holding You Back" (2018) Jon Taffer

From Goodreads ~ New York Times Bestseller and Wall Street Journal Bestseller! Bar Rescue's Jon Taffer presents a new guide to getting what you want in life and business - to stop making excuses so you can get back to winning.

During his many years as an entrepreneur, consultant, and star of the Paramount Network's hit show "Bar Rescue", Jon Taffer has witnessed the destruction that results when people bullsh*t themselves. Excuses are the root cause of nearly every business and personal problem but fortunately, Jon knows how to fix your excuse habit for good.

This book is almost as good as having Jon in your face on "Bar Rescue", telling you the hard truths you've been avoiding. "Don't Bullsh*t Yourself!" is Jon Taffer's brutally honest, no-nonsense guide to help you kick those excuses to the curb. If you can stop bullsh*tting yourself and address your real issues, you will gain the power to turn your life around completely.

Taffer breaks excuses down into six major categories, illustrating them with real-life examples such as Marcus Luttrell, the lone survivor of a SEAL team mission in Afghanistan who barely escaped Taliban territory, and Christine King, founder and CEO of Your Best Fit, who, despite being paralyzed in a horrific boating accident, went on to build a successful fitness company. These inspiring stories, combined with Taffer's own experiences, will give you the confidence to identify and face your own excuses head-on.

It's Taffer Time! Time to stop bullsh*tting yourself and start crushing it! 

This book caught my eye because I'm a fan of Jon Taffer and Bar Rescue, a reality TV series that has been on since 2011.  Jon is a long-time food and beverage industry consultant specializing in nightclubs and pubs.  He offers his professional expertise plus renovations and equipment to desperately failing bars in order to save them from closing.

Jon feels that excuse-making is just a form of lying and when you make excuses, you are holding yourself back.  And why would you do that?  Don't Bullsh*t Yourself! teaches you how to identify and face those lies head-on and turn them around into positive action.

According to Jon, there are six major excuses:

1. Fear
2. Knowledge
3. Time
4. Circumstance
5. Ego
6. Scarcity

Jon's goal is for you to become accountable every day for every decision you make and every action you take.  He rejects excuses and embraces solutions.  You must be willing to make the changes necessary to turn your life from excuse-filled to one in which you are going after what's really important and not letting anything stand in your way.

I liked this book and I liked the writing style (I could hear Jon's voice).  Each chapter discusses the excuse, gives examples, provides ways to change the excuse into a solution, and has stories about people who have conquered the excuse and created success in their lives.  There are profiles of Bullsh*t Busters and at the end of each chapter, there is a DBY (Don't Bullsh*t Yourself) to-do-list.

This book would be good for business owners, if you starting a business or thinking of started one, if you are working their way up in a company or want to leave it, or if you want to change bad habits that are holding you back in life.